Amazon warns the video game sector about the possible purchase of the owner of FIFA & More Latest News Here

 

The e-commerce giant stands tall and causes an earthquake of uncertainty among the world of video games due to the possible acquisition of Electronic Arts (EA), developer of titles such as FIFA, Dragon Age or Apex Legends, among others. This acquisition by Amazon comes from numerous rumors that have been in the mouth of the media for months. However, what can be stated is the interest that Electronic Arts has in its own sale or merger, having had recent discussions with other companies popular like Disney, Apple and Comcast NBCUniversal. All of them, linked to the same goal: their growth and expansion with the help of the leader in video game development and distribution.

As reported by UsaToday, the US national newspaper, this purchase would be a smart move by Amazon, since currently He is also involved in the world of television, which would imply far exceeding their business expectations and expanding the company to all possible sectors. “After the success of The Witcher and Arcane on Netflix, both shows built around great video games, Amazon could use EA franchises as sets for new shows. Mass Effect, Dragon Age, Dead Space – there’s a lot of potential in EA’s library for transmedia opportunities.”

Likewise, the digital medium has communicated that the rumors have arisen after a continuation of purchases and consolidations in the world of video games, the largest being the acquisition of Activison Blizzard by Microsoft, for a total of 69,000 million dollars (69,010 million euros). In any case, the news program has recently updated these ‘assumptions’, certifying that sources from the CNBC television channel they assure the disinterest of Amazon for bidding on the video game company.


For years it has seemed that the ‘console industry’ was cut off from the commercial success of the big American companies. However, the situation has changed drastically. After giving a twist derived from the Covid pandemic, the high entities begin to set their sights and give the green light to possible acquisitions linked to the video game industry. It is evident that one of the main reasons that cause interest in acquiring EAs is the price increase in some of the streaming platforms of the companies involved. In this way, it would be possible to combat the drop in monthly subscriptions in the multimedia content services themselves.

The online game, in full growth after the Covid

Now, the question that any reader would ask would be the following: what is the reason for the desire to acquire video game industries by large international companies? The objection is simple: the increase in the use of consoles derived from the confinement of the health crisis. As reported by Efe, this sector registered stable revenues of 23,300 million euros in 2021 after 2020 with “exceptional” growth of close to 8%. In this way, the e-commerce company diversify your sources of income and would sign a multi-million dollar stock sale, despite not being higher than Microsoft’s.

The president of the European Federation of Interactive Software, Olaf Coenen, has assured that its income “remains stable after the exceptional increase between 2019 and 2020”, as a consequence of the role of video games for help millions of people stay connected during the Covid-19 lockdowns”. A clear example of its growth is the increase of 6.5 million people registered in the ISFE “player base” in the year 2021 compared to the previous one, which emphasizes the continuous development of the European video game industry.

Amazon warns the video game sector about the possible purchase of the owner of FIFA
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