CTA Tech Trends: Gaming Growing, Services Ascendant

Steve Koenig, VP of research at the Consumer Technology Association

Stephanie Prange

Gaming is increasingly taking over leisure time for the average gamer, said Steve Koenig, VP of research at the Consumer Technology Association.

Speaking during the opening “Tech Trends to Watch” presentation Jan. 3 on the eve of the CES show, he noted that in 2019 the average gamer spent 16 hours a week gaming.

“Today it’s a full day. 24 hours. 24 hours a week,” he said.

Why are people spending so much time gaming?

It’s for escapism, entertainment and competition, but it’s also for socializing, he said.

“Increasingly, it’s about connection and socialization,” he said. “The game is really a construct for socialization.”

After the pandemic, consumers signed up for more services and “consumers really are sticking with those,” he said, showing a chart that indicated the level of video streaming services would remain stable from 2021 through an estimated 2022 and 2023.

GamerCityNews softwareandserviceschart CTA Tech Trends: Gaming Growing, Services Ascendant

It’s “more about services and less about the hardware itself,” he said, adding “I think the whole ad-supported business model” will help extend the entertainment streaming business.

He presented CTA research that showed that 59% of consumers planned to use video streaming more post-pandemic, with 36% planning to use it about the same and only 5% planning to use video streaming services less. As for video game services, 50% indicated they planned to use them more, 39% about the same and 10% less.

GamerCityNews CTAleanintoservices CTA Tech Trends: Gaming Growing, Services Ascendant
Source: CTA

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