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Many of Amber Heard’s Twitter followers are ‘fake’

New research finds that nearly 11% of all Twitter accounts discussing Johnny Depp’s defamation suit against ex-wife Amber Heard are bogus.

According to Cyabra, a digital startup devoted to enhancing internet distance by identifying inauthentic behaviour online, most inauthentic accounts favour Heard, while most authentic accounts support Depp.

“There’s always going to be some level of additional, inauthentic conversation going on around a topic,” Cyabra CEO Dan Brahmy told.

Around 11% of the 2300 accounts analysed by Cyabra appeared fake.

Researchers decide whether accounts are fake based on their interactions with other users, the stuff they publish, and so on. Algorithms may now detect fake accounts based on their social media activity.

While 11% may not seem like much, Mr Brahmy says it is comparable to the percentage of inauthentic accounts involved in “aggressive election interference”.

This means that the 11% of inauthentic accounts participating in Depp-Heard talk is around three to four times greater than the 3% to 5% average for other areas of interest.

Mr Brahmy noted that inauthentic accounts pushing pro-Depp content and pro-Heard content were clearly distinguished.

“We didn’t just analyse Johnny Depp as a word and Amber Heard as another word,” Mr Brahmy added. Instead, it searched for accounts using hashtags like #IStandWithAmberHeard, #BoycottJohnnyDepp, and #JusticeForJohnnyDepp.

Most legitimate accounts published pro-Depp material, including hashtags such as #JusticeForJohnnyDepp, #BoycottAmberHeard, and #AmberHeardIsALiar, Cyabra found.

One inauthentic pro-Depp account garnered over 20,000 shares.

Most accounts publishing pro-Heard content were fake fan pages using hashtags like #JusticeForAmberHeard, #JohnnyDeppIsALiar, etc.

Between March 13 and April 16, the first week of the study, the accounts evaluated by Cyabra were involved in Depp-Heard debates on Twitter.

Marketing VP Rafi Mendelsohn says researchers were startled by their findings.

“It was previously pretty unlikely that we thought we’d be having a conversation about misinformation when it comes to a Johnny Depp topic. Elections, yes. Wars, yes,” he said. “But actually, now, when it comes to celebrity topics … we’re finding ourselves looking at topics, more and more, covering everyday celebrity topics.”

“We can now pretty confidently say that there isn’t a topic in the news at the moment … or any topic that’s being discussed on social media that isn’t being touched by the challenge and the issue of disinformation and fake profiles propagating and having an impact on the conversation in a negative way.”

It’s all about the op-ed in the Washington Post where Heard claimed she was a victim of domestic abuse.

Heard never named Depp, but his attorneys argue her claims have harmed his career and relationships with his family.

This news is republished from another source. You can check the original article here

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